One of my specialities is SEO - Search Engine Optimisation. I design and develop a wide range
of websites that are optimised for SEO using either Google or other search engines.
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
I generally do not go in for search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, news search and industry-specific vertical search engines.
Proper SEO gives a website real web presence.